Proyecto de factibilidad para la creación de una empresa de producción y comercialización de mochilas en el cantón Alausí

Abstract

This research work focused on the development of a feasibility analysis for the creation of a company for the production and marketing of backpacks in the Alausi Canton that allows the establishment of the business to be incorporated into the market and with it much more favorable profitability for investors and consequently the growth of the canton and the province. An initial framework was presented about a theoretical foundation that allowed the knowledge of the variables under study as well as the knowledge of the main financial tools of applicability for the measurement of the correct feasibility of the business, then a methodological framework is presented with a mixed approach that focuses on the collection of necessary information regarding the market in which you want to venture, on the other hand, each of the guidelines according to the applicability of exploratory research, in addition, the application of the deductive method, inductive method, an analytical method was evidenced. Finally, a proposal is presented with enhanced the main components of the company emphasizing the creation of its mission, vision, organization chart, and organizational philosophy among other things, additionally a technical study was executed for the execution of the macro location and micro-location as well as the main inputs according to the infrastructure of the organization. Thus, the project was feasible according to the financial evaluation, obtaining a positive NPV of $ 36961.95 and an IRR of 22.64%, higher than the passive rate of the current financial system. Therefore, it is recommended to make use of this document as a guide for future research