Análisis estadístico por componentes de los indicadores de demanda para los establecimientos de alimentos y bebidas y su influencia en el turismo de la ciudad de Riobamba, provincia de Chimborazo.

Abstract

This research proposes: Generate a synthetic indicator of demand for food and beverage establishments through a statistical analysis by components in order to evaluate its influence on tourism in the city of Riobamba, province of Chimborazo; applying analytical, descriptive and field methods, in this way information was collected from secondary sources, as well as field research through the application of 20 surveys carried out on the 32 food and beverage establishments that are registered in the municipal cadastre of the year 2019. Resulting in 10 criteria identified in the three most representative virtual reservation platforms in the world, in addition to this, a synthetic indicator was structured to evaluate the quality, from the perspective of the tourist demand of the establishments in the city of Riobamba, such as third point, strategies were generated with the competent authorities of the GADMR in order to solve the two critical points identified; Subsequently, an infographic was generated with the data obtained. It is concluded that two synthetic indicators were generated for the establishments that provide the food and beverage service from two points of view: the first a global indicator and the second an indicator that evaluates the strata according to the typology of the establishments: 0 ) restaurants and b) bars, cafes and soda fountains; In addition to this, two action plans were implemented to counteract the two critical points identified in the evaluation of the establishments, such as: safety and hygiene in order to raise the perception of quality of service, finally an infographic was generated that allowed publicizing the results in a synthesized way and thereby position the city of Riobamba as a national tourist destination.