Plan de negocios con enfoque de sostenibilidad para la creación de un parque ecoturístico en la parroquia Archidona, provincia de Napo.

Abstract

The present research aims to design a business plan with sustainability approach to the creation of an ecotourism park, the area intended for the creation of the business model is a private property which has two hectares of land; it is located in the Pivichicta community, Archidona village, Napo Province. In addition, the study identifies the different business opportunities, technically structuring the innovation factor and added value through the Canvas method and the development of financial economic assessment. The main results determine that the study area needs the diversification of tourist offering with innovation and attraction for tourist, so to identify the opportunity of business features characteristics that adapt to the environment were evaluated and thus the idea that obtained the highest valuation is the creation of a park both for the resources and characteristics which are presented linked to the potential of attractions that has property with hierarchy II. However, the current offer of the province and the amount of unsatisfied demand where it is possible allowing the business idea called "Allikana ecotourism park" is feasible. On the other hand, the ways are selected by applying the described method, as key partners, input suppliers, as well as adequate market intermediaries for the operation of tourist product and the development of marketing strategies based on marketing mix. The Structuring costs for this proposal was obtained through key resources detailed by commercial, productive and administrative areas. To sum, it is concluded that the idea of the business is economically profitable since, the NPV gives as a result $ 61,909.00, TIR with 23% and the capital recovery period is given to the fourth year due to the benefit ratio cost.