Plan de desarrollo turístico del cantón Guaranda, provincia de Bolívar.

Abstract

This research aimed to develop a Tourism Development Plan for Guaranda Canton, Bolivar province It was conducted in three phases, first it analyzed the current situation of tourism in the territory with reference infornation from tourism inventories and cadastres of infrastructure and tourism staff provided by the tourism department of the Descentralized Autonomous Government of Guaranda and at the same time field trips were conducted, then the philosophical and strategic framework was structured through meetings with those from GAD-Guaranda both public and private tourism servers. In addition, the management model of the tourism development plan of the canton was established, and the needs and problems that Guaranda has for the development of tourism at the local and national levels were analyzed. On the other hand, as a result of the analysis of the tourism inventory, 35 tourist attractions were found, 22 of which are natural attractions and 13 are cultural events, while, in its tourism infrastructure Guaranda covers 75% of the basic services. Still, for the philosophical and strategic framework of the plan, improvement strategies were found through the development of the SWOT matrix, so the strategies improve road connectivity between tourist attractions. In fact, the program model aimed to satisfy the needs of both the territory and the tourism demand. It is recommended to the tourism department of the GAD-Guaranda update the market analysis at least every two years, since the tourism trend is constantly changing.