Plan de marketing para la reactivación económica de la cascada la Tigrera ubicada en el cantón Pallatanga

Abstract

The present research work aimed at proposing a marketing plan for the economic reactivation of the Tigrera waterfall in the canton of Pallatanga, where the respective analysis of the two variables such as the marketing plan and the economic reactivation carried out through a theoretical foundation whose preparation arose as a need to improve the cantonal tourism management, considering the community reality and the municipal planning that is carried out. This study carried out through a non-experimental design through a participation within the field work of transversal character, where they established that the levels of the investigation will be exploratory, since information sought with the purpose of formulating a problem, They used the inductive, deductive and synthetic methods that allowed synthesizing the acquired information; they emphasized that the tools that were implemented to collect data was through working on a survey and a direct observation, which will direct to potential tourists who come to the Tigrera waterfall. This will help to know the current situation of that place, where it revealed the lack of a marketing plan, then proceeded with stablishing a hypothesis and its respective verification using the chi-square method, where they proposed several strategies later to facilitate positioning of this natural tourist place.