Plan de marketing internacional para el desarrollo del mercado de Washington D.C. USA de la empresa Agro Iris. CORP. S.A. Ecuador

Abstract

The present International Marketing Plan for the development of the Washington D.C, USA market of the company Agro Iris. Corp. S.A. aims to determine strategies to promote exports of food products and their derivatives. For the development of the research, surveys and interviews were applied to obtain more information for further analysis. Data were obtained digitally and in person through the application of scientific, analytical, deductive, inductive, and bibliographic methods, in addition to the use of techniques such as direct observation of markets. The results obtained have made it possible to obtain a consumer profile to identify the products with the greatest acceptance and to know which products have unsatisfied demand since the population of that locality accepts products from another country acceptably and favorably as long as the products comply with health and quality standards respectively, in addition to complying with the sanitation parameters required by the citizen safety protocols imposed by the Federal Regulations of the United States of America. Despite the restrictions due to the COVID-19 pandemic, exports have not diminished in their totality, so it is necessary to promote strategies that promote this sector. In this way, it was decided to design an export plan that consists of 4 phases, transporting the products from their departure from the company until they reach the final consumer. This factor facilitated the formulation of strategies that encompasses the standardization of products and the satisfaction of needs that this target market possesses.