Diseño de señalética turística para la granja MAG-Guaslán, cantón Riobamba, provincia de Chimborazo.

Abstract

This research aimed to design tourist signage for the Guaslán-MAG farm, in Riobamba canton. The productive condition was determined through field trips using cards where information on agricultural, livestock, and aquaculture production was obtained; the tourist condition was identified though the methodology of the MINTUR using cards from the survey and ranking of tourist attractions, thus establishing the hierarchy of the establishment. In addition, the interpretive condition was determined by calculating the Interpretive Potential Index (IPI) which allowed identifying interpretive resources with appropriate features for interpretation. The inventory of existing signage in the facility was carried out by means of field trips and the use of cards where data was collected on the type and location of the signage while the signage needs were determined by means of field trips and the use of observation cards that made it possible to identity the different types of signage. Each area of the facility where the signage will be located was geo-referenced, and signs were designed using the Adobe Illustrator program; a budget was prepared using the unit price analysis by item (APUs) technique to determine the total cost of the project for the implementation of signage. The results obtained are: the farm focuses on agricultural activities, livestock production of minor species, and aquaculture production; the establishment is in hierarchy I, which means that it has the minimum conditions to general tourism products; the implementation of 14 internal signage and 17 tourism signage is required; the total budget for the implementation of the signage is $4895.71 dollars. To sum up, the farm should implement tourist signage in its areas and on the trails to improve visitors’ tours, so it is recommended to reactivate the tourist activities and perform maintenance on its facilities.