Proyecto de factibilidad para la creación de una distribuidora de productos de consumo masivo en la ciudad de Riobamba

Abstract

The main objective of this research is to develop the feasibility project of a Distributor of mass consumption products in the city of Riobamba, to measure the viability of the business through technical, economic, and financial studies. The development of this research followed a quantitative and qualitative approach. Also, bibliographic research helped collect information on issues related to the feasibility of a business. Surveys aimed at the economically active population of Riobamba were part of the research technique used to determine the acceptability of the undertaking. Additionally, a market study was necessary to determine the demand to which the distributor's mass consumption products will be directed. Another relevant study was a technical study that determined the size of the business without neglecting a legal and organizational study to determine the corporate philosophy, and finally, an economic study to evaluate the feasibility of the business. It is essential to consider that to carry out a feasibility project for a good or service; it is vital to understand the real and current market situation to counteract threats and take advantage of opportunities. In addition to this, it is essential to know the needs and expectations of the target market, allowing the business brand to be placed in the consumer's mind quickly. Therefore, as a final recommendation, a feasibility study should be carried out before undertaking because this will determine the viability of the business and will prevent the business idea from failing due to a lack of planning resources management