Plan y sistema de control estratégicos, aplicando la metodología del cuadro de mando integral para la empresa “IMEV", año 2020

Abstract

The objective of this research project was to develop a plan and strategic control system, applying the Balanced Scorecard methodology for the company IMEV, of Riobamba city, for which a study was carried out to know the current administrative situation presented by the institution. Therefore, the research methodology that was implemented was based on a mixed approach, as well as an explanatory level of research in order to evaluate and describe the characteristics and elements necessary for the development of the strategic control system and determine the strategies to be implemented by the company, which may be quantifiable through field research tools and techniques such as the survey and interview applied to each of the entity's collaborators. In this way, it was obtained that the institution does not have a strategic control system managed through common sense, in addition, it does not have a plan for monitoring, evaluation, and control of goals, presenting problems of efficiency in the processes, on the other hand, it lacks strategies to help to improve its competitiveness in the market. Therefore, it is necessary to create a strategic control plan that contains: a structural and functional organization chart, procedures for evaluation, control, and monitoring of the goals and objectives to be met, as well as strategies that help to obtain greater efficiency in its activities, processes, and results