Diseño de una ruta para cicloturismo en la parroquia Cacha, provincia Chimborazo.

Abstract

This research aimed to design a route for cycling tourism in the Cacha town, Riobamba city, Chimborazo province. The study was conducted by collecting primary and secondary information. 5 areas were investigated for the situational analysis, such are: geographical space, supply, demand, tourist plant and superstructure. A literature review was carried out for the geographical space. The inventory of attractions and products was carried out through field trips for the offer. The universe was determined through bibliographic review and the profile of the cyclist was established through surveys for the demand. Field research was carried out for the tourist plant. Finally, an analysis of actors was carried out for the superstructure. For the second objective (to structure the route), a mapping was carried out, control points were identified, the categories were defined, and the package was determined. For the third objective, the signaling needs were identified, the proposal was designed, it was georeferenced on a thematic map and the budget for its preparation and implementation was determined. As results, it was obtained that the territory of the town presents favorable conditions in relief and slopes, as well as it has sufficient offer to satisfy the needs of the tourist. "Pucará Tambo" Center presents a total of 15 attractions, 9 of hierarchy II, 5 of hierarchy I, and 1 of hierarchy III; the demand for route is 25 292 tourists per year was determined. The route has three degrees of difficulty, and the offer was established according to the type of demand: mountain bikers, experienced cyclists, and specialized cyclists, which are offered through packages. Finally, the need for 35 signaling signs was determined, with a total budget of $4,109.46. In conclusion, the route for cycling tourism is viable. It is recommended the implementation through strategic alliances between the public, private and community sectors.