Manual de procesos para el área de ventas de la empresa mega inmobiliaria MEGAVIP Cia Ltda de la ciudad de Riobamba

Abstract

The present study was aimed to design a process manual through the analysis of information and flow of activities to improve sales management in a company called Mega Inmobiliaria MEGAVIP Cia. Ltda. Due to the lack of knowledge about the processes carried out by the sales department, the need to develop a manual that provides information was considered. As regards the methodology, a mixed approach was applied as qualitative and quantitative information was required, as well as documentary and field research in the first instance to obtain relevant information for the study, while in the second instance, surveys and interviews were used to collect the information. The application of this survey allowed to know that the staff in the sales area know in a very superficial way what a process manual is and they consider that it will help to optimize times, reduce errors and also offer information for the personnel. Through the interview, it was possible to identify that the processes are not informed and it is considered necessary to carry out an induction to the personnel about the different procedures. The process manual covers the main activities that are carried out in the sales area of Mega Inmobiliaria MEGAVIP, which are: management and recruitment of personnel, planning of sales campaigns, follow-up of the internal personnel of the sales team, prospect of clients, project advice, sales closing, deed and delivery of the lot sold to the client. Finally, the importance of the process manual for MEGAVIP is established in such a way that the resources can be optimized and offer the clients an adequate and effective service