Propuesta de estrategias de comercialización para desarrollar la capacidad comercial de Girasoles Boutique de la ciudad de Riobamba

Abstract

This investigation gave to know the customers necessities, these didnt require from institution that carries out the product and helped to gather information of the necessities. The problem was where it is located, a lot of competition, and it lacks publicity. As objectives can determine the segments that go the product or service, to investigate the expenses and the customers preferences as main and complementary products, can determine the frequency purchase these products. The methodology that was applied as quantitative and descriptive, it helps observe the facts, phenomena and current cases, being only located to collection data. The results left 356 interviewed people, 265 were women and 91 men, most is hard-working public, private and managers the target would be to persons among the 15 to 64 years old. It concludes that the price is important creating a preferential space in front of the competition, most of having interviewed is women of superior instruction and it is recommended to carry out a communication Mix plan and reach a bigger place in the market and the clients fidelity so that the positioning level rises.