Diseño de un plan de fortalecimiento organizacional para la empresa comercial Omega en la ciudad de Macas

Abstract

The aim of this degree work was to design an organizational strengthening plan for the company “Commercial Omega” in Macas city, which allowed optimizing the administrative management through the efficient performance of internal processes. The method used had a qualitative and quantitative approach, an exploratory and descriptive level of research, as well as a descriptive design and a transversal character because it described and analyzed the shortcomings presented in the company. A field study was the type of study that was done. In addition, research techniques such as surveys of the company’s personnel and an interview with the manager applied to get accurate and timely information on the current situation of the company and then the SWOT matrix was developed. The results got showed that the lack of administrative tools generated the poor organizational climate, triggering a series of problems that affected the growth of the company, causing employees to not perform at 100% and provide poor customer service. The proposed Organizational Strengthening Plan contains a structural and functional organization chart, function manuals designed according to each position, and the formulation of improvement strategies and objectives. In conclusion, the Organizational Strengthening Plan made it possible to optimize the administrative management of Empresa Comercial Omega through order, control, and coordination of internal processes. They recommended that the company’s manager implement the proposed organizational strengthening plan to improve administrative management and take advantage of the strategies established for the benefit of the company. In this way, we could strengthen within and outside of the company and to be more competitive in the market