Plan de negocios de la microempresa “Productos Lácteos Marlen” 2022-2024

Abstract

Business plans are important management tools used by directors of public or private companies in different economic sectors such as the production, marketing of products and services. The objective of this study was to develop a business plan for the microenterprise "Lácteos Marlen" for the period 2022-2024 in order to strengthen the integral management of the company. The methodology used had a mixed approach based on quantitative and qualitative, documentary and field research type, with transversal cut, non-experimental, it was focused on a survey duly structured through 15 questions for internal customers that make up the microenterprise and 8 questions to external customers, accompanied by a directed interview to the administrator of the same, additionally this research was based on the bibliographic and documentary compilation. Its main results indicate that once the market study was carried out, there is an unsatisfied demand of 52.89% of the current market, while the evaluation indicators show us that the NPV is positive of 466,807.38; the Internal Rate of Return (IRR) of 103%, a Benefit/Cost Ratio (RB/C) of 2.13 versus 1, which indicates that the profitability is favorable. It is therefore concluded that the elaboration of the business plan contributed to the improvement of the integral management of the microenterprise, but above all, it allowed to verify of the financial-economic viability of the same