“Proyecto de factibilidad para la creación de una empresa de distribución y comercialización de productos odontológicos en el cantón Riobamba, provincia de Chimborazo, período 2021.”

Abstract

The current degree work focused on the creation of a company for the distribution and marketing of dental products with the objective of determining the level of acceptance, performance and viability in order to meet the demands and requirements of the dental market in the canton of Riobamba, province of Chimborazo during the period 2021 and in turn boost the economy of the locality. The research is based on a mixed approach since data was collected by conducting surveys to oral health professionals and dental students, in addition to the development of the interview with the President of the College of Dentists of Chimborazo (COCH), where it was possible to know the need to establish a distribution and marketing company of these products due to the limited access to them, the purchasing power of potential customers, the factors that influence when purchasing a product, purchase channels, suppliers, among other aspects that affect the market. A technical, administrative, legal, economic and financial study was also carried out, which helped determine the investment of $38,301.25 and financial indicators such as Net Present Value (NPV) of $14,550.95, an Internal Rate of Return of 22.04%, and an Investment Recovery Period (IRP) of one year, seven months, seven days. It is concluded that the project is viable and feasible to invest in since it will boost the dynamism of the economy in the canton and generate sources of employment. It is recommended to invest in the project for the creation of a distribution and commercialization company of dental products oriented mainly in the suggested proposal in such a way that a good level of profitability can be obtained with respect to the investment.