Proyecto de creación de una empresa para la producción de vino de mora en el cantón Ambato provincia de Tungurahua

Abstract

The degree work considers the investigative context as the main function at the time of starting and implementing the business line, like the case of production and marketing of blackberry wines in the canton Ambato province of Tungurahua, to grant acceptance and determine a solvent performance based on the feasibility of the study to boost the economic environment of the canton providing a product based on high-quality standards. The methodology used maintained a mixed approach since three tools were needed: inductive, deductive, and analytical methods to obtain and collect data and instruments such as the survey directed to the population of the canton of Ambato, which served to know their tastes, preferences, and availability of suppliers of blackberry to sell the fruit. Likewise, a technical, administrative, legal, economic, and financial study was conducted to determine the investment of $ 44,207.23 and financial indicators such as Present Net Value (NPV) of $ 48,359.77, an Internal Rate of Return (IRR) of 37%. It is concluded that the project is feasible since it will help revitalize the canton's economy, generate sources of employment and incentivize farmers. It is recommended to invest in the project to create a blackberry wine production company focusing primarily on the suggested proposal to obtain a good return on investment.