“Plan estratégico para la pilonera agrícola “D`Carlo” en la comunidad Molobog parroquia Licto cantón Riobamba”

Abstract

The objective of this research work was to design a Strategic Plan for the "D'Carlo" agricultural seedling production company in the Molobog community, Licto in Riobamba canton, for the continuous optimal improvement of administrative management during the 2021-2025 period. During this study, the interview with the owner and surveys with the workers and clients were essential to get relevant information. The findings based on the data collected reported: a poor organizational structure, lack of trained personnel, and lack of a strategic plan. Likewise, the interviewed staff referred to other negative aspects such as the country's economic instability, inflation, and the covid-19 pandemic. Considering these disadvantages, the interviewed personnel mentioned that the company should focus on certain factors such as improving customer service, creating new distribution channels to stay strong in the market, and implementing a strategic plan to determine where the company is going. The company since it is useless to have clear objectives if you do not know how to reach them. According to the findings, the proposal with several strategies for the strategic plan was created; in the same way, key elements were established, such as mission, vision, objectives, values and principles, objectives, policies, and organization chart, in addition, it was elaborated the annual operating plan (POA) which allows to achieve the goals and establish the budget. Therefore, it is recommended to apply the strategic plan for “D'Carlo," agricultural seedling production company, which will improve administrative management through the strategies, values and principles already established to reach the proposed objectives.