Proyecto de factibilidad para aperturar una nueva sucursal de “Supermercados Atahualpa” en la parroquia Lizarzaburu del cantón Riobamba, provincia de Chimborazo, año 2022

Abstract

The objective of this research was to design a feasibility project for the opening of a new branch of "Supermercados Atahualpa" in the Lizarzaburu parish of the Riobamba canton, province of Chimborazo, year 2022, in order to improve the quality of life of potential consumers and increase the profitability of investors. The research is descriptive and the methods used were inductive, analytical and systemic, in addition to the field research and later the application of surveys that allowed determining the technical feasibility for the creation of such branch. An important factor in the research is the applied economic study, in which transcendental information was obtained for the study of the opening of this branch, through the application of financial and economic indicators it was possible to determine the feasibility of the project, within which is the determination of the net present value (NPV) which corresponds to a positive value of 13. 538.44 USD; therefore it can be determined that the investment is viable, while the internal rate of return (IRR) is 14%, in addition the estimated time to recover the initial investment of the project was projected, which is within a period of 3 years, 11 months and 7 days. The execution of the project is recommended since the results of the project are viable and according to the studies carried out showed that profits will be obtained, which will help for the growth of the supermarket and will generate jobs.