“El comportamiento de gasto y su incidencia financiera del consumidor de productos de la canasta básica en la ciudad de Riobamba, año 2022”

Abstract

The objective of this research work was to determine the spending behavior and financial incidence of the consumer of basic food basket products in the city of Riobamba, in the year 2022. The study was carried out through a mixed, qualitative, and quantitative methodology; through analytical, synthetic, deductive, and inductive methods; with a non-experimental, cross-sectional, and documentary design. Where research techniques were applied with the interview and the survey with their respective instruments; where the Spearman correlational method was used for the verification of the hypothesis proposed. Thus, the main results were: disproportionate spending in relation to income; and it contemplates ant expenses that influence the income that can be used for savings. Therefore, it was proposed through a statistical analysis study of the current financial situation of the Economically Active Population to determine how it affects the level of consumption of products belonging to the basic basket, in addition to proposing solutions for the management of personal finances. Concluding that the technical study of the different economic variables is important for the strengthening of the consumer's decisions; recommending to the population to encourage local consumption and achieve a measured spending behavior.