Plan de negocios modelo Corporación Financiera Nacional (CFN) para mejorar la gestión empresarial del proyecto de vivienda ébano II en San Nicolás de las Abras ciudad de Riobamba, provincia de Chimborazo

Abstract

This research work aimed to design the Business Plan to achieve greater efficiency in the Business Management of the Ébano II Housing Project in San Nicolás in the city of Riobamba, province of Chimborazo. Dedicated to construction, they are inclined to purchase by university teachers (ESPOCH-UNACH), belonging to the medium-high socioeconomic category. In the execution of the business plan to achieve greater efficiency in business management, a methodology with a mixed approach was used, i.e. qualitative and quantitative, because the orientation was focused on understanding the problem and object of study since the observation was naturalistic where the company was analyzed internally and externally and for the tabulation of data analysis and interpretation was performed, The results show that EVANO II customers rate the need for housing at 38.55%, but there is a group that qualifies as homeowners, a situation that should be taken into account by the managers of the company, on the other hand, indicate that they are satisfied with the quality of service of the company EVANO II at 80%. And the proposal aimed at marketing to a medium and medium-high socio-economic level was presented, where the promotion of the project was established through the design of a logo that identifies the project, using flyers, billboards and magazines in the province. It is concluded that the construction industry is one of the pillars of the economy of the productive sector, by the number of direct and indirect jobs, recommending the construction company Ébano the development of new housing plans, considering the status of economic levels of the city of Riobamba Ébano for standard families.