Marketing turístico para la difusión de los atractivos de la parroquia Bilbao, cantón Penipe

Abstract

The present Curricular Integration work was developed based on the theme of Tourism Marketing for the dissemination of the attractions of the Bilbao parish, there are several deficiencies that do not allow correct dissemination, one of the main ones is that there is no tourism brand with which the parish is identified and this has generated ignorance of the tourist attractions, taking this into consideration, It was raised as an objective a tourism marketing plan design highlighting the tourism marketing and the benefits of its application in the tourist environment. The methodology applied in the research was a qualitative and quantitative approach, documentary and field research level, the transversal design for the study level was descriptive and exploratory, for data collection instruments such as the interview and the survey were applied. The selection was made by applying the simple random sampling method of the economically active population of the province of Chimborazo and the chi-square statistic was applied to test the hypothesis. The proposal was designed through the analysis of the data obtained, the SWOT analysis. It is concluded that the tourism marketing plan favors the dissemination and promotion so it is recommended that the tourism sectors employ a marketing plan.