Material lúdico de la fiesta popular del cantón Riobamba y sus parroquias para la 2º infancia.

Abstract

Cultural education is the basis to promote and preserve people's cultural identity because of this the project was set with the main objective to elaborate amusing material about popular festivals in Riobamba town and its parishes to enhance the cultural identity in second toddlerhood, through illustration as a graphic technique. To develop the project descriptive method was used first, analyzing problems from the project and the target audience, which was specifically established for children from 7 to 8 years old, since this stage they develop cognitive, social, rational processes and form the basis of their identity. Some methods used were inductive to establish to select the festivities in Riobamba town and its parishes understanding that their richness and cultural diversity are means of teaching-learning of local identity, and deductive method to identify inter-learning processes in children. On the other hand, documentation sheets, an interview with a specialist to identify the inter-learning process, the playful material, the illustration technique, pencil sketches, and the Illustrator graphic software were used to develop characters, compositional elements, and the board game with a cartoonish style by its versatility was functional to exploit the pictorial appeal of the main popular festivals in Riobamba and its parishes. In conclusion, the playful material developed is an interactive proposal; its mechanism allows the game to generate the cultural teaching-learning process in children. It recommends that designers, psychologists, or educational psychologists continue the development of playful materials that contribute to the construction of cultural identity.