Estructuración de los elementos gráficos en la prensa más influyente en latinoamérica en formato digital en el año 2022.

Abstract

This research was carried out to identify the level of structuring of the graphic patterns of the publications on Facebook, Instagram, and Twitter social networks. Four cases were chosen among the most influential newspapers in Latin America in the first quarter of 2022. These newspapers with the greatest influence are El Comercio Perú, El Universal. El Tiempo, and La Nacion. considered due to the reader's acceptance of print and online editions. To collect information inductive method is used to classify topics such as typography. grids, kerning, and compositional elements, among others. And the analysis method is to evaluate the behavior of the individually compositional elements of each publication and then to do it in a composed way as a whole. The research approach is a mixed type of qualitative and quantitative data acquired. Ormlitative in terms of the compositional properties of the graphic elements or patterns, the reticular system that is carried out in the analysis sheets. And quantitative in terms of the interactions with the greatest reach in the quarter of 2022. Statistical data covered by eye tracking as an evaluation team in the publications with the greatest reach of acceptance. In total, there are 56 publications evaluated through the sheets and eleven with eye tracking. The data provided by the two evaluations contribute to the validation of the hypothesis in a theoretical and practical way. It concludes that the management of the structuring of the graphic elements in an effective way affects the acceptance in social media. It recommends the use of equipment related to neuromarketing. which supports the results obtained through the theory application in designs.