Tarjetas postales Pop-Up y QR de lugares representativos turísticos del cantón Guamote.

Abstract

The objective of this research was to design pop-up postcards with QR codes of therepresentative places of Guamote town that will serve to promote tourism through the dissemination of specific content of each place. Field research and qualitative methodology were applied to collect characteristics and attractions of the town, to createthe final product. RUP methodology was applied for information gathering, elaboration,system architecture, prototype construction, layout, and transition. The statistical analysiswas found in different tourist places such as natural (Dunas de Arena, Laguna de Atillo, Mirador Ushubug, Puente Negro and Cueva de Luterano) and architectural (Hacienda Totorillas, Main Church of Guamote, Old Municipality of Guamote and San Carlos Church ). Through the application of the interviews, the necessary information was obtained for the creation of pop-up cards, the same ones that will promote tourism in thearea. Guamote town has a variety of tourist places, the same ones that are still hidden from many people but can be noticed, that is why it is recommended to make high-impact audiovisual material for the promotion of all its activities towards the national and international public. International.