Tarjetas postales ilustradas, enfocadas en manifestaciones culturales festivas de cantones de la provincia de Chimborazo.

Abstract

The main objective of this technical work was the design of postcards with illustration techniques, focused on disseminating the most representative festive cultural manifestations of the ten towns in Chimborazo province. Within the design process, concepts, techniques, illustration tools, digital media, print media, and culture were applied to create postcards with the main characters and events of the festivities of each canton. In addition, the Visual Thinking methodology was applied, allowing the collection and analysis of concepts or definitions of the topic proposed, through phases of problem determination, information collection, analysis, construction, proposal validation, and delivery. As a result, graphic products inspired by the main festivities of the cantons of the province were obtained, focused on popular and religious characteristics, the result of an analysis of documentation sheets that were qualified by a group of professionals who validated the design that was relevant for adolescents from 12 to 17 years old, and young adults from 18 to 26 years old. The digital and printed design work of the created postcards constitutes valuable material for the dissemination of Chimboracense culture through visual products aimed at different audiences, whose purpose is to disseminate the traditions and customs present in the province and allow the deserved recognition of the autochthonous cultures of the area. The illustrated postcards have been disseminated on the KARAY Laboratorio Creativo research group, which disseminates cultural products. This diffusion allowed the design to be validated in public, obtaining positive acceptance results.