Afiches Pop Art serigráficos para la promoción cultural de Riobamba.

Abstract

Riobamba canton has a great variety of cultural, touristic and historical places, being positioned by the Journal Diario LA PRENSA as one of the main touristic places of Ecuador with a great variety of architectural and cultural attractions, but there are different causes that decrease the touristic potential of the city. Despite the efforts made by the Municipal Decentralized Autonomous Government from Riobamba to reactivate tourism in the canton and strengthen it, the low competitiveness and limited management in tourism has caused the low quality in places, causing some of them to have more relevance and diffusion than the rest. The aim of this curricular integration project was to elaborate posters with pop art style of representative places in Riobamba, in which we captured the most outstanding elements of each place, using serigraphic techniques. The methodology implemented had a qualitative, descriptive approach, in order to determine the most remarkable elements of each place, allowing the collection of information for the development ofthe final product. For the development ofthe posters, the design methodology, Design Thinking, was implemented, in this stage the processing of observation cards, photography, image digitalization with the help of software design was carried out, obtaining as a result a product that represents each touristic place of Riobamba in a more artistic way. Within this context we concluded that identifying the representative places in the canton allowed to determine the characteristics of each site, which contributed to develop posters, using the silkscreen technique to highlight more these tourist destinations.