Marca barrio y campaña de empoderamiento ciudadano de San Vicente de Pishilata.

Abstract

The inhabitants of the San Vicente Ferrer de Pishilata neighborhood show some resistance to belong to this urban parish, since due to erroneous information provided by their ancestors, they think that they belong to the Picaihua parish. This ideology has transcended for many years. Therefore, the main objective of this project is the creation of its own identity (Neighborhood Brand). Also, to generate a citizen empowerment campaign that motivates, helps and determines that the inhabitants of this place wish to live, be born and die here, in the place where they grew up, with the proper belonging of the Pishilata parish. It should be emphasized that the importance of the topic is based on the little information that has been available about this place since 1939. On the other hand, it will have not only a visual impact, but also an emotional one, since through the corporate identity applications as well as in social media, it will encourage locals and strangers to learn more about the place where they live. The Design Thinking methodology was used as a reference. Also, graphic software such as Illustrator and Photoshop were used to create the brand designs, to subsequently be reflected in the applications respectively with 100% acceptance by the residents and authorities of the neighborhood. Getting to know our target audience first, changing their vision and generating citizen empowerment.