Investigación de mercado para la Ruta Turística Avenida de los Volcanes, regional Sierra Centro, para el año 2011

Abstract

This paper is about Market research for the touristic Route Volcano Avenue, and the generalities about Sierra-Center Regional such as: backgrounds, historical outline, mission, vision, objectives, institutional values structural chart. It is important to know the profile of the consumers-users who enter this touristic place. The lack of touristic culture is a problem that affects the internal tourism; therefore national tourists don`t visit this place. This research objective is to analyze the supply of national and international tourists, their likes and preferences in order to reactive the local and national tourism. Inductive method was used by means of surveys observation. Young tourists between 15 and 35 years old visit this place. Most of them use the bus as a means of transport. Alternative means, (friends, sports) and internet is used to inform. Percentages about national and international tourists who enter each one of the places of the Touristic Route were examined; the results gotten were feasible in order to reactive the internal tourism the main objective of this study. An executive summary which is clear and precise about the results found in the application of the surveys was carried out. Those surveys contain graphics according to each questions with the analysis and interpretation of the data. At the end a finding matrix about the outstanding results was complemented. It is concluded that is an excellent place to be visited and it is recommended to promote it by communicational campaigns.