Audiovisual turístico cultural de la parroquia Cacha.

Abstract

The aim of this research was to design an audiovisual product to promote community tourism in Cacha rural parish in Riobamba city, through the recognition of the most significant cultural expressions. To promote tourism in the parish it was necessary to design an audiovisual product, therefore, we used field research, because this research was conducted on site, bibliographicdocumentary research, for the implementation and development of the theoretical framework, YuMagic methodology, the same one that has the choice of the topic, selection of appropriate testimonies, script development and planning of different scenarios. However, we also conducted interviews with the leaders of Cacha parish and some of those responsible for community tourism, information that was very important for the development of the analysis and interpretation of the results. In the statistical analysis we found different types of social cultural expressions, utilitarian ergological, aesthetic ergological, magical, linguistic and poetic, knowledge that are still transmitted from generation to generation and that are shared with the tourists that come to visit them, although there is not a good promotion of this activity in the town. It is concluded that Cacha parish needs to promote community tourism, because there are several activities that can be used through cultural events and even to be known as Puruhá culture. It is recommended to make high impact audiovisual material for the promotion of all its activities to the national and international audience