Diseño del atlas turístico de la parroquia San Andrés, cantón Guano, provincia de Chimborazo

Abstract

The main problem faced in San Andres village in the tourism area is the lack of information on offering attractions, infrastructure and tourist plant, poorly articulated, without planning, which prevents its use and consequently its promotion. In addition, this problem motivated the main government and ESPOCH to work on the "Design of the tourist atlas from San Andres village, Guano canton, Chimborazo province" in 2023, as part of the "Design of a tourism management model based on the strategic axes of intelligent tourism for San Andres town" This work aimed at developing knowledge of the territory, as a basis for the design of maps that facilitate the promotion of tourism in San Andres The method used had a qualitative, non-experimental approach, supported by documentary and field research, methods and tools of 5-star diagnosis, MINTUR inventory cards, Gaia GPS, ArcGis 108 software and SWOT were also used. The current situation of the village was determined and the offer was inventoried, which allowed the elaboration of the atlas, finally strategies were designed in the social, environmental, economic and administrative aspects that contribute to create opportunities for the development of local tourism. The atlas represents the territory, the physical environment, the tourism offer and the description of the attractions, based on the current and future situation for tourism purposes; however, more human talent is needed to improve the work in key areas of the territory to take advantage of the tourism potential represented in the atlas. An investment of US$17.454.20 is estimated for the execution of 6 programs and projects proposed, including the edition of the atlas.