Diseño de una ruta para cicloturismo en la parroquia Gabriel Ignacio de Veintimilla, cantón Guaranda, provincia de Bolívar.

Abstract

The technical Project aimed to design a route for bicycle tourism in Gabriel Ignacio de Veintimilla Village, Guaranda canton, Bolivar province, using an applied methodology based on bibliographic and field research techniques. To determine the situational analysis of Gabriel Ignacio de Veintimilla village for the adequate practice of bicycle tourism, it was carried out through the systematization of primary and secondary information; the technical design of the bicycle tourism route was developed throngh general mapping, identification of control points and determination of the route categories; the technical evaluation of the route was elaborated through the conditions and technical elements for the practice of bicycle tourism, costs of the supplies and inputs, elaboration and price of the packages. In addition, market and commercialization strategies were established, taking into consideration the four C’s of the Markething Mix. Hierarchy I and II attractions located along the route were identified. An easy and medium degree of difficulty was established for the cycling route, which is for experienced cross-country cyclists, based on the degree of difficulty found, and strategies focused on the four C’s of the marketing mix were established. The tourist route has a high potencial for the development of the cycling tourism, with the degree of the difficulty for beginners and experienced cyclists, demonstrating that it has potencial for its incursion in the medium term, being able to improve the village and the cantonal tourist offer. To sum up, it is recommended to determine a management model for the route that demonstrates in a responsible way the economic administration of the product commercialization, making economic balances on a monthly basis to avoid losses.