Implementación de un Plan de Negocios en la Industria de conservas

Abstract

A business plan , also known as enterprise plan consists of a written document where a business or project to be carried out and all that is related to it such as the project or business objectives, the strategies which will permit to reach such objectives, the target market study , the way the products or services are to be commercialized , the investment to be carried out, the required financing „ the projection of input and output, the finance evaluation and the business or project organization , is described . Likewise, a business plan is not a document which comes out only once and then is forgotten in some place of the enterprise; it is a document to be read all the time (both at the moment of implementing the business or project and at the moment of managing it), to follow its guidelines or to make sure the obtained results agree with the planned ones. In the business plan of food conserves it is necessary to take into account the most important thing which is the raw material, i.e. fruit, vegetables, legumes and other vegetable products which constitute a considerable contribution of vitamins, fiber and other important elements in the human diet. Their balanced consumption is guarantee of health. The vegetal products, specially those which are ot subjected to any type of processing, are not involved in alimentary disease outbreaks. However, they can serve as a vehicle of many pathogenic germs, parasites and chemical products, and cause diseases if a series of conditions are not respected during culture, collection and storage or transportation. On the other hand, some vegetal products are highly decaying and can suffer in a short time rotting, or mold processes making them inadequate for consumption.