Producción audiovisual de la actividad artesanal riobambeña, caso de estudio Casa de la Cultura Chimborazo.

Abstract

This research identified a problem related to handicraft work in the province of Chimborazo due to the low appreciation of local handicrafts affected by globalization and industrialized products that have been displacing this work. The general objective was the creation of a short documentary film aimed at preserving the historical memory of handicraft work. To achieve this purpose, we applied the Bruce-Archer design methodology, appropriate in the field of audiovisual production. This research adopted a quali-quantitative approach, allowing detailed information to be provided by means of interviews, surveys and observation sheets. These methods provided an important insight into the current situation of the craftsmen and helped to define the documentary's narrative. The planning of the audiovisual production included the use of techniques such as storyboarding and technical scripting. We used recording and lighting equipment to gather the necessary audiovisual resources, thus facilitating the subsequent edition and staging of the short film. We concluded with the completion of the audiovisual production considering the technical and compositional parameters established in the technical script and storyboard, ensuring coherence with the defined narrative. The final product of the research seeks to make known in detail the work done by the craftsmen from Chimborazo province. It is very important to recommend to the authorities to promote the short documentary film through the official channels of "Casa de la Cultura Ecuatoriana Benjamín Carrión Núcleo de Chimborazo". This will allow the community, locally and nationally, to gain a direct understanding of the meaning of being a craftsman, appreciating the effort and dedication necessary to carry out this form of cultural expression, with the aim of promoting the recognition and appreciation of this important activity.