Branding turístico para promocionar los atractivos de la Parroquia San Andrés, Cantón Guano

Abstract

Tourism branding helps greatly to promote certain tourist attractions, but many times it is not used in the best way, and it is in the case of San Andres parish, which does not have one, therefore, the objective of this research was the design of tourism branding to promote the attractions of San Andres parish, Guano canton, in Chimborazo province. The methodology implemented had a quantitative and qualitative approach, a non-experimental and transversal design was used since the variables were not manipulated; 384 surveys were conducted throughout the province of Chimborazo, this being a type of field and documentary study, to obtain the information methods and techniques such as the survey and the interview were applied. Through this methodology, it was determined that the target public consists of women between 25 and 35 years of age, with a taste for adventure and nature tourism, in addition to the fact that they do not know which are the attractions that the parish of San Andres has, but at the same time they are interested in knowing what they are. In this way, it is concluded that a tourism branding plan will help the GAD of San Andres to boost its visibility and attractiveness in the tourism field.