Plan de comunicación para posicionar “la ruta de los gigantes” en el Cantón Pelileo

Abstract

The tourism marketing plan in Pelileo canton is a unique opportunity to highlight the natural and cultural treasures of this region, offering a memorable experience for travelers eager for new adventures and discoveries, therefore, the objective of this research was to design a tourism marketing plan, using techniques and strategies to position and emphasize the tourism project " La Ruta de Los Gigantes" located in Pelileo Canton. The methodology implemented had a mixed approach, i.e. quantitative where data was collected through statistics, surveys, and interviews where the results can be calculated, and measured in percentages and the application of data collection instruments is necessary for the presentation of tables and graphs that represent the information obtained, while the qualitative approach sought a form of research on attitudes, characteristics, non-numerical details, where many factors can be analyzed to have a better result of the research. In addition, the survey and interview were used as research instruments to know the different points of view and create the digital marketing plan according to the needs of tourists. Through this methodology, it was possible to identify the opinions of tourists and based on this create the plan so that this site has more visitors and increases its positioning nationally. In this context, it is concluded that the design of a tourism marketing plan with various activities such as photography, gastronomy, and the creation of a fable, among others, is important to provide an exceptional experience to visitors of "La Ruta de Los Gigantes".