Plan de negocios para la creación de un centro artesanal para la producción y comercialización de tejidos en la parroquia Cacha, cantón Riobamba, provincia de Chimborazo, año 2023

Abstract

One of the problems that could be observed in the Cacha parish is that the artisans do not have a physical space for the production and marketing of fabrics with fair prices, which is why the present research aimed to create a business plan to the creation of an artisan center in the Cacha parish, Riobamba canton, province of Chimborazo in 2023. The methodology implemented had a mixed approach, where the qualitative approach helped obtain information about the current situation of the artisans and their perspective on the creation of the craft center, and the quantitative approach allowed measuring and analyzing aspects such as the potential demand for craft products, descriptive and explanatory research and non-experimental design were used, since the variables were not manipulated for the population under study The economically active population of Riobamba city and the artisans of the Cacha parish were taken into account, whose data helped in the application of the sample. The results obtained from the surveys were that 44.6% of the population surveyed are willing to purchase the products, 43.1% will occasionally visit the craft center and make a purchase, while 66.7% of the artisans They indicated that they are in favor of the creation of the craft center, which indicates that the present business plan is viable. Finally, it is concluded that the preparation of this business plan has an initial investment of $50,000.00, a positive NPV of $126,781.04, an IRR of 57%, with an investment recovery period of 3 years and 3 months, and a RBC of 1.72, I feel the project is profitable