Estrategias para la captación de fondos de la Cooperativa de Ahorro y Crédito Pacífico de la ciudad de Riobamba.

Abstract

To improve the institutions capacities for obtaining a solid base with clients will allow a better flow of money. The lack of strategies from the Credit Union Pacifico is a great reason why people don’t know this institution. Objectives are the following: •To win a solid base of clients with savings capacity. •To incentive a savings culture. •To improve the cash flow in the institution. The methodology is inductive and historical; however, the research applied a survey directed to the districts Maldonado, Veloz, Lizarzaburu, Yaruquies, and Velasco because the research considered them as influence areas. The research identify the causes why the institution haven’t had great fund raising in the past, besides, the research determine the non-existence of fund raising products, so the researcher created a new product called “Alcancía Familiar” ( Family Collection Box). This product will win for the institution a solid base of clients with saving capacity because this product requires a minimum sample of money to open an account with attractive benefits to stimulate savings. Another strategy consists on makings stickers with the institution name and logo, so there’s a visual advertising extended all over the city.