Plan de Marketing para los corredores de turismo sostenible de la provincia de Chimborazo – Corporación de Desarrollo de los Territorios de las Cuencas de los ríos Chanchán y Chimbo (CODECH) del Gobierno Provincial de Chimborazo para el período 2012 – 2013

Abstract

Sustainable tourism corridors marketing plan in the Chimborazo Province for the Development Corporation for the territories of the Chanchan and Chimbo rivers basins, 2012 – 2013. This research will identify weaknesses in the commercial area functioning for the Chimborazo Province sustainable tourism corridors due to a poorly developed marketing strategy. On this basis we will identify strategic factors necessary for developing a marketing plan proposal. The overall objective is to develop a marketing plan for sustainable tourism corridors of Chimborazo Province Development Corporation for the territories of Chanchan and Chimbo rivers basins for 2012 – 2013. The specific objectives are to diagnose the tousim market for CODECH (Development Corporation for the territories of the Chanchan and Chimbo rivers basins), identify and analyze strategies used so far and redesign the tourism product of the three corridors of sustainable tourism sequences Chanchan and Chimbo Rivers. The methods used in this research were inductive, deductive, analytical, synthetic and systematic approach and the results of it are an analysis of macro and micro environment. There is a need for opening markets and strengthen the presence of corridors as tourist destinations, for this reason the plan implementation is urgent and necessary, and with the aim of ensuring sustainability of the proposed tourism corridors, it is recommended that the residents of each area have a degree of relevance for tourism. An ongoing training will be necessary; the CODECH (Development Corporation for the territories of the Chanchan and Chimbo rivers basins) should be in charge of this activity.