Plan de comunicación para el Patronato Municipal de la ciudad de Riobamba, provincia de Chimborazo período 2012

Abstract

This research work is about the development of a Systemized Plan of Communication. This has been elaborated in order to help eradicate unawareness of the programs and projects undertaken by “Patronato Municipal San Pedro” in the city of Riobamba (Riobamba Municipal Patronage) during 2012. It was, then, necessary to establish communicative strategies for people to get to know about the institutional work. By means of market studies using different research techniques done in the city streets, it was known that the programs and projects initiated by “Patronato Municipal San Pedro” are unknown by 73% of the people in Riobamba. Therefore, it is extremely important to create a communication plan that influence affectively informing the community about the institution’s work. The proposal is to launch an informative campaign in the city of Riobamba through different media such as radio, television, written press, through posters, brochures, and advertising billboards to be located in strategic places around the city. To cover this plan, an activity schedule has been developed. The budget has been established to be authorized by “Patronato Municipal San Pedro “and assigned by the Social Communication Department Director as the person in charge of the fulfillment of the activities in the chronogram. It is Recommended to apply the communication plan shown in this technical report as to improve the awareness about the programs and projects undertaken by “Patronato Municipal San Pedro”.