Plan de Negocios para la Cooperativa de Ahorro y Crédito Chimborazo Ltda., de la ciudad de Riobamba, provincia de Chimborazo período 2010-2013

Abstract

This thesis is a Business Plan for Cooperative Saving and Credit Cooperative“ChimborazoLtda", City of Riobamba, Chimborazo Province, which will attract more partners through innovation of financial products and cooperative servicein the local and regional market. The Business plan adoption to achievegoals andtargets in the administrative and financial management of the Cooperative, is the step that must be implemented with application actions and the establishment of strategies such as advertising, promotion, public relations and service to the customer. If this proposal is implemented, a basic gestiontoolwill be obtained to facilitate the more adecuated management of decision in the art of business to provide recognized services for their quality, efficiency and effectiveness, when they are presented. This Business Plan application is recommended, as a mechanism in order to the Institution be positioned in the minds of their partners and customers and know the advantages, benefits of financial products and services offered over the competition.