Diseño de una ruta de agroturismo en las zonas de intervención del MAGAP, cantones Colta, Riobamba y Penipe de la provincia de Chimborazo

Abstract

This research aims to: design a route of agrotourism in the intervention areas MAGAP, Colta, Penipe and Riobamba cantons and Chimborazo province; the characterization of systems for agricultural production was made, tourism potential was assessed to structure the technical route establishing its feasibility the product whit a hybrid methodology by various authors. 24 identifying agricultural products with the potential to integrate agrotourism route that preserve valuable, same cultural elements associated attraction hierarchy III and IV, as well as private and community infrastructure and tourist facilities suitable for the provision of services. 12.8% of consumer demand availability agro mode, therefore, the technical route structure incorporates natural, cultural attractions and compatible activities with the farming of the three cantons, creating a new travel alternative register. The management model for the administration and operation of the agrotourism product is based on the principles of solidarity economy and community structure characteristic that requires strong organizational and associative cohesion for bid. The product shows investment security with a positive value of $ 6,116.17, recovering the capital invested at an interest rate of 16% annually. For every dollar invested in the product profitability of $ 0.16 cents occurs. The path reaches agrotourism evaluated category B, which shows tourist potential condition linked to production system and suggests an operation having high participation of public, private and community organizations, creating partnerships to leverage market opportunities and territory, eradicating or decreasing deficiencies.