Estudio de factibilidad para la implementación de un centro ecoturístico en el cantón Joya de los Sachas, provincia de Orellana

Abstract

This research proposes: a study for the implementation of an Eco touristic center in the Joya de los Sachas of Orellana province; bibliographic techniques and field investigation was done, determining the objective demand where the 20% of the unsatisfied demand was used, percentage thant was established according to a reasonable estimation of posible visitors. Then the current supply was analyzed and tourist attractions in the area were identified and these may be frequented by visitors, enjoying the flora and fauna in the place. The province established as potential customers to national tourists from the cities of Quito, Riobamba and foreigners from United States who most continuoulsy come to this place having great acceptance in the analysed sectors for the creation of the proyect. In the technical study the philosophical planning and business strategy were formulated, marketing study and environmental impact study were help applying the matrix Lazaro Lagos, The organizational part was structured With its manual functions and regulations. The legal side sustained the proyect in the Ecuatorian laws related to the tourism sector. In the economic study, a total investment of $ 527,250.20 was determined. Costs and revenues, balance sheet, cast flow and the balance point were calculated. For the financial evaluation the NPV $ 1288184.04 was calculated. The relation B/C: 2.44 and IRR: 25% With a recovering period from the third year. It is concluded that the project is feasible, generating social, economic and environmental benefits.

KEYWORDS: Eco touristic center Sacha Kawsay, study of feasibility, touristic inventory, natural and cultural attractions.