Plan de desarrollo turístico para el cantón Quero, provincia de Tungurahua

Abstract

The present investigation proposes elaborating a touring developing plan for the Quero canton, Tungurahua province by carrying out four steps. Firstly the touring potential of the studies zone was evaluated through the analysis of physical- spatial, ecological – territorial, political-administrative, sociocultural and economical – productive enviromrnts: moreover the inventory of touring attractions was performed, identifying four national attraction and 13 cultural ones. To determine the profile of the national and foreing tourist wiling to know the canton a marketing study was conducted through questionnaries. The demand goes for the nature tourism and travel accompanied by relatives. The existing touring offert does not meet, at the moment the size of the demand and as to the competence, it was possible to notice that trhere are neighboring cantons which are already carring out plans to develop tourism in their zones ; through the CPES matrix, failures in the please were determined as releted to the touring system; thus the deficiency in the provision of basioc services the lack of knowledge accomplishment of the in force touring norms, the scarce training of the providers of touring services, were noticeable. Then, the bases or principles of the touring development plan were determined, i.e. the vision, mission, strategic policies and objectives which wiil regulate the plan led to solve the problems of the canton and promote tourism. The programs and projects stated, require an investment of $231.519.2. It is concluded that the present plan execution stablishes basis to improve the tourism development in the canton.

Key word; touring development, touring potential, inventory of tourinh attraction.