Diseño Digital y Posicionamiento en Internet de Una Pymes de la Ciudad de Riobamba.

Abstract

The present research is about a digital design and positioning in internet of a small or médium enterprise (pymes) of Riobamba city, applied in Gutenberg printing. Knowledge about the new marketing model called digital marketing and graphic design were used to carry out this investigation. It is started looking up information about the new tendencies about digital communication and the different positioning strategies, later traditional investigation techniques were applied to clients and users of the digital media to get information. From the gotten data, the strategy of digital communication as website design of Gutenberg printing, place into Facebook, Twitter and Instagram was developed. Design management, creation, monitoring and analysis of metrics and KPIs resulting of the strategy implementation were carried out. This was carried out by using materials and tools of editing and manipulating of images and vectors, text editors, content consultant and so on. The results gotten from the investigation show an increase of 40% in the number of leads (person who has given contact data by a form) of the printing mentioned above. In addition, this printing was positioned in the search engines reaching a positioning at 100% because it appears in the first places of search. It is concluded that the design and digital positioning improved the competitiveness of a pymes compared to the competence. It is recommended to the small and medium enterprises design their image in the digital world strategy and objectively.