Implementación de un plan de manejo para el turismo sostenible del bioparque La Isla, parroquia Tena, cantón Tena, provincia de Napo.

Abstract

The present investigation proposes elaborating a management plan for the sustainable tourism of the Biopark “La Isla”, (The Island) located in the Tena parish, Tena canton, Napo province. It consists of four stages: the first one corresponds to the situational diagnosis analysis to know to study territory conditions having as a result the resource existence which can be used in tourism and that the study site is not under a planning; in the second stage, a market study was carried out as related to the touring system components, determining that the demand is relatively young and travels in an independent way; as to the touring: the Biopark is the only establishment that offers the sustainable tourism modality being the nearest to the San Isidro Huts located in the Cosanga parish; In the third stage, the tourism problems have been analyzed in which the following components outstand: environment, tourism and culture, as to the philosophical vision, it is pretended to attain that the Biopark may be consolidated as a competence sustainable touring destiny; in the last stage, various programs and projects have been formulated together with their corresponding annual operative plan (POA), being priority components, training, touring management, environment and culture, promotion and touring commercialization, fixing a 5 years intervention time and calculating a budget of 43.493.7 USD. Thus, the present plan constitutes a strategic tool permitting to contribute to the consecution of well living; this is why, its is recommended with the advice of a prestigious university and with ample experience.

Key words: sustainable tourism, touring destiny, strategic tools.