Estrategia Gráfica Dirigida a Niños de 10 Años para Promover el Conocimiento y Salvaguarda del Patrimonio Musical del Cantón Riobamba.

Abstract

It has designed a graphic strategy for children of 10 years for promoting knowledge and safeguarding the musical heritage of the canton Riobamba. Music information on the representative music, artists and composers of the mentioned Canton, target audience and existing strategies was compiled. For the right strategy and design guidelines, media analysis, graphic codes (analytical method), with the results applied: the design of an interactive multimedia presenting two-dimensional animation, image, sound, information and to complete the learned information a aboard game called “learning by playing” was created in 2D animation, features, characters, setting, color, fonts, textures, meanings and forms with the help of design software and animation zoning was applied.

With the application of multimedia an interactive educational game knowledge of traditional music of the canton Riobamba in the target audience increased by surveys could show an increase of 57% of such knowledge. At schools, teacher more to teach to play an instrument should impart knowledge and encourage the Riobamba city own music with the help of graphic pieces designed. This interactive multimedia game and “learning by playing” can be used in different institutions, such as educational material learning about traditional music and representative of the Riobamba city.