Plan de Marketing Turístico para la Hostería La Andaluza, período 2010

Abstract

A Tourist Marketing Plan for “La Andaluza” Hostel in the Chimborazo province during the period 2010 is proposed, so that it serves as a detailed guide for marketing activities. Scientific methods like the Analytic – synthetic, Historical – logical, inductive – Deductive and Systemic were used, these methods will allow us to develop each one of the planned activities for the carrying out of the survey with the goal of looking for the appropriate way for its development. The proposal is a Marketing Plan which has marketing communication strategies, proposals of personal and vertical integration are also established. These proposals have been done in order to improve the Strategic Marketing of “La Andaluza” Hostel, with the purpose of increasing the level of efficiency and effectiveness of the tourist activities of the Hostel. It is recommended for the managers of the company to implement and fulfill with the rhythm and parameters settled down in this Marketing Strategic Plan, since with this, it will reach the population quick, simple way and in the appropriate moment. For this reason, it will have a better image and identity-reputation before the population of Riobamba and Ecuador, by increasing the number of users in their plants and in different dates of the year so we can focus in the national positioning.