Estudio de factibilidad para la implementación de una ruta de turismo comunitario de las comunidades Shuar, Atahualpa, Shuar Nantip y Waorani Ñoñeno para el Cantón Francisco de Orellana, provincia de Orellana

Abstract

This research aims to determine the feasibility to implement a community tourism route of Shuar Atahualpa, Shuar Nantip and Waorani Ñoñeno communities at Francisco de Orellana canton, Orellana province. The current situation of the Canton and the communities were analyzed in the diagnostic study, as well as the elements of the tourism system, attractions, infrastructure, tourist facilities and tourist superstructure. A great response by national and international tourist regarding the product, as well as the characteristics of supply and competition were determined in the demand analysis. The critical knots were identified and prioritized bySWOT (Strengths, Weaknesses, Opportunities and Threats). The design of a community tourism route was analyzed in the technical study, which consist of three tourist packages; moreover, the advertising and promotion strategies were determined based on the demand study for its position. The environmental viability was stablished by using the Leopold matrix where the possible effects were identified concluding that the product implementation will be factible, due the impact will be of low significance. Operating policies and manual process for the proper functioning of the productwere stated in the legal and administrative study. Finally, in the economic-financial study, it was determined that the investment will be $ 128.243,93 with a NPV (net present value) $ 288.577,54 anIRR (internal rate of return) of 99, 01%and a cost-benefit analysis of $ 5, 72. Itis concluded that this research presents technical, environmental, administrative-legal, and economic-financial viability whose benefits involve the public, private and community sector, thus its implementation is recommended.

Keywords: feasibility study, community tourist, tourist packages.