Diseño de un producto turístico de rafting en el cantón Cumandá, provincia de Chimborazo

Abstract

The following research proposes: design a touristic product of rafting in Cumandá, province of Chimborazo; It consists of 7 stages, Inventory Tourist Attractions Rivers , Design of a methodology for evaluation of Rivers , Technical Study rafting , market research , design of each week , Environmental Viability and economic and financial feasibility . After determining that Cumandá has 10 rivers, the Chimbo River has a constant water flow in the 2 seasons. This river is at Level 3, its flow is in the range of 40-60 m³ / s with a gradient of 100 m and has an average percentage of Water Quality. The operations plan consists of quality operation of equipment, trademarks, licenses, safety training meetings and a contingency plan. Domestic tourists come from the city of Guayaquil and foreigners of Argentina and Chile, obtaining a market share of 1030 people. The touristic product was designed based on the demand profile which shows the that the main activities they would like to perform for domestic and foreign tourists are: rafting, cannoning, bicycles and horseback riding; same that guided to name the product with the theme "Adventures in Cloud Forest" , lasts 2 days one night and marketing is done through internet and alliances with backpackers , lodge , lodges, trip advisor and travel agency, plus the environmental impact generated by the project is 2% . Economic and financial feasibility of the product an IRR of 17.14 % compared to -12 % that savings banks pay for savings. A VAN of $ 3,286.70 and a relation C/B of $ 1.79.

Key Words: touristic products, rafting, touristic attractions