Estudio de factibilidad para la implementación de un centro de interpretación cultural en el cantón Chambo, provincia de Chimborazo

Abstract

This research aims to; develop a feasibility study for the implementatio of a cultural interpretation center in Chambo city, Chimborazo province: for its design the documentation of existing natural and cultural heritage was done, where bibliographic research techniques were used, then the audience analysis was done the same that study in primary, secondaryand university campuses, tourists who visit the Chimborazo Wildlife Reserve and also allowed to define services and type of interpretive media as well as the origin and a favorable interest of 92% in national tourists and foreigners who visit the center of cultural interpretation, the available time to visit to place is about one hour, the used means are internet and television the cost of tickets will be $2 by person. In the technical study the strategic planning in the interpretation center was structured whit manual of functions, in the legal parts it is sustained in the Ecuadorian laws as well as in the constitution. In the economic study a total investment of $200,000.000 from the municipality was determined, NPV throw a positive value of $53,474.04 and the IRR is 39% an the B/C is $3,35. It cloncludes that the projects is feasible for GAD Chambo generating social and economic benefits. It is recommended to do strategic alliances and legal producer for its implementation.

Keywords: feasibility study cultural interpretation center, natural hertitage, cultural heritage.